Blogs are considered to be informal platforms by lots of people to share information and talk to each other. Most search engines will crawl blogs much faster than websites. Because of this, blogs will stand a better chance at ranking well in search results. Hence, whatever goes on your blog will rank well. If this blog is linked to the website, then your site may also rank well. For that reason features, blogs are are more and much more popular among site owners from the SEO viewpoint.
SEO Tips for Blogging
Not all blogs will succeed in search results. There are certain things that bloggers need to keep in mind to make sure that their blog performs well. Listed below are some of the SEO tips which can help your blog succeed.
Understand the purpose of your blog
Understanding the purpose of your blog is probably the most significant steps towards developing a successful blog. You have to decide that kind of content you want on your own blog and whether it'll be a corporate or personal platform. It'll be much easier for you yourself to create your blog once you have decided the type and content that it will run.
Decide the platform and design
If you are setting up a blog for your business, then it'll be beneficial if you develop a tailor made platform keeping all your business needs at heart. However, it may not be easy for every small business operator to make a platform. At such times, the owner may choose from the amount of platforms that are offered like WordPress, Blogger, etc.
The design of the blog will also employ a important role to play in its performance. The look should reflect the kind of work you do. Getting professional help to create a customized blog will always assist in improving your blog's rankings.
Blog location
There are a number of free blogging platforms like Blogger and WordPress. However, these will not be as useful to you as a blog that is hosted on your own platform. The credibility of your blog will increase if it is hosted by yourself platform and contains your domain name.
Blog posts
Though blogs are believed to be informal platforms, you should keep your target audience in mind while posting. You need to question yourself about who's going to read the blog and on which keywords should your post come up. It'll be helpful if you do a small amount of keyword research as well.
Make your blog different
There are lots of blogs that are much like each other. Hence, for the blog to execute well, it is important that you ensure it is different.
Variety of the posts
Don't limit to your blog posts to content only. Only content that should be read can bore your visitors. Mix up your posts with other media like images and videos.
Explore the idea of getting guest bloggers
You are not a known name in the blogging space or the internet when you just commence a new blog. Due to this fact, it will not be a simple task to get people to visit your blog. At such times, it usually is helpful in the event that you get guest bloggers to post on your blog. This can help to improve the credibility of your blog.
Create your site posts keeping SEO at heart
Try and keep a variety in your blog posts and make sure they are as different from each other as possible. Try and avoid similar titles for your posts and keep them simple. Also, ensure that the URL of your blog can be short and simple and doesn't have any random characters.
Make the blog interactive
This can become a daunting task for most new bloggers. However, if you keep your blogs interesting and saturated in quality, anyone who visits it'll be compelled to comment on it making it interactive.
Promote your blog meaningfully
Just opening a blog and constantly adding content to it isn't enough. It is crucial so you might promote the blog aswell. You may do this by adding the hyperlink of your blog on your own Facebook account, in the signature of one's email and any other social media profile.
Participation on other blogs
All the industries will have a couple of bloggers including the industry that you reveal. Ensure that you take part in the discussions on other relevant blogs. Using this method, you will make yourself visible and the other bloggers from the will visit your posts and comment on them as well.
Tag your blog posts and insert links
If you want visitors to see your posts, it is vital that you should tag them. You may also bookmark them on other book-marking sites. Similarly, it is also necessary for the performance of your blog that you insert proper links in your posts wherever required. However, this does not mean that you add way too many links. It is very important have quality links on your own blog so that it performs well.
Don't use your blog as a platform for generating income initially
It can benefit to host advertisements on your blog. However, this will not make sense if your blog has ads even before it has generated a great deal of traffic. Assuming you have too many ads on your blog when it is new, the readers can get irritated and leave your blog.
Track the blog on a regular basis
Just adding posts to your blog will never be of any help unless you track it regularly. It's important to track the performance of your blog frequently to help you keep making modifications to it as and when necessary. To carry out this, you can obtain your site verified with the Google Webmaster Tool and in addition use Google Analytics to analyze the data.
Though considered to be a casual platform for sharing information, a blog can help a good deal in improving the rankings of one's site. Hence, it's important that you give it as much importance as your website . A great deal of attention must be given into designing and promoting the blog.