Question: How can you use your current customer base to improve sales and build your own future customer base? Answer: By using the most cost-effective form of advertising, Promotional Products!
By giving Promotional what to current customers you will create long-term relationships using them. You will create clients by word of mouth advertising from your current customers by handing these out. You'll increase sales by using them as a free of charge give away when someone buys a certain product or service and you will can also increase return visits from your current customers.
Here is a scenario of how giving an ongoing customer a " freebie" can do just that. You own a car Parts Store, it is the start of the year, and you desire to start the brand new year off with a bang. You tell every customer that comes in to your store which you have a January special ( or any type of special you intend to present) on product "X" ( this is the targeted product you offer, it may be a product that's popular, not expensive, or something that could possibly be bought maybe once or twice throughout the year just like a bundle of rags, pack of batteries, auto air fresheners, or even when they spend a certain amount of money on the transaction, you select). Let your customers know that you're offering a free gift with every transaction made. Now when that customer buys that product, or spends a quantity, they will receive a free Collapsible Can Coolie which has your organization name and logo together with the current NASCAR schedule printed on it. So, what just happened?
First, you got your customer to most likely buy a service or product, or spend a bit more money that has been not on the original list when they walked in your store. This has created an "up sell" and you accomplished it without pressuring your client.
Second, you just gave away a Promotional Product that is reusable for your customer for the rest of the race season, and in many cases even longer since it is a something they can use besides just through the race season. This means your customer and possibly other potential customers will be seeing your organization name and logo every time they use that may Coolie. That is more "free advertising".
Third, you have a customer given that is anticipating the theory they might receive another new cool gift on the next stop by at your store, and they may even bring in a friend or relative just to get an extra gift for themselves or to give to someone else. This would be considered a Promotional Product you give away for the "February Special", Valentines Special, or what ever the occasion you wish to present. Customers want to get something for free, especially when they were thinking about buying something from your store in the first place. This can help create "repeat business" from your own current customers.
Here's your part two of the above scenario. It's Sunday morning as well as your customer is finding your way through the big NASCAR race. She or he has the barbecue going, a cold refreshment within their coolie, because of you, and their friends have just arrived. One of many guest notices your client is sporting a cool collapsible Can Coolie. That's if they ask, "Hey, where did you get that, and how do i get one?" Your customer then responds with "I got this at (your business name) free of charge when I purchased (product X or service X)". What just happened?
Visit this website gave you free "person to person advertising" for your business to a potential new client, who will hopefully stop by your business so they too will get a free of charge collapsible Can Coolie for another race party. Now you have "up sold" two customers, possibly created more free "word of mouth advertising", and picked up a new customer who'll likely assist you to gain more new customers later on. And the procedure continues on and on. That is only one of several scenarios that could take place with just one single Promotional Product you hand out.
This kind of interaction could take place in a park setting, at a pastime, on a fishing expedition, going for a road trip, just working on a car in the garage, roughly many other simple scenarios that happen in your customers everyday activity. Imagine if you used six to twelve different Promotional items or apparel through the year for a monthly special. A particular gift to celebrate your sixth month, first year, or annual business anniversary date,. A Seasonal "free give away" for the beginning of Winter, Spring, Summer, and Fall.
You could support your neighborhood Little League Baseball Team with hats, Senior high school Football Team with shirts, the towns Women's College Volleyball Team with season magnetic schedules, or your big time Professional NFL, NBA, or NHL Team with key chains or cups showing their schedules.
You could give a Promotional Product for each holiday through the entire year, to celebrate New Years Eve handing out a mini pom pom. On Valentines Day try offering a heart shaped box of candy. St Patrick's Day is definitely a perfect time and energy to try beer mug or shot glass.For Easter mini baskets with goodies are always a large hit with the youngsters. Mother's Day is actually a coffee mug saying Your a #1 mom with us at... In that case your logo. Father's Day could be a big one by handing out a nice tape measure or awesome tool pen. In the event that you really want develop a buzz in the community, give away a BBQ utensil set for Fourth of July. When Halloween rolls around Halloween tote bags are always cooler than mom's pillow case. Thanksgiving is a perfect time to start offering next years wall calendars. You then got your final Holiday " Freebie" of the year, where you can print "Seasons Greeting or Happy Holidays on a wide variety of cool things to give away.
Every time you hand out a Promotional Product, you merely gave a current or new customer a valid reason to continue to select your organization over your competitor's business. You have given your business a chance to create clients through "word of mouth advertising" from your current customers. You have created more sales by supplying a special that most likely was not on your own customers list to get. What's really exciting is you will begin to build and maintain a custom base that may look forward to doing business with you for years to come, and maybe even create a friendship or two which will last for years.
Remember that while accomplishing all this, that Promotional Product that you passed out is an extremely cost-effective form of advertising, a tax write off for your business, and a "thank you" to your customer because of their business.
When you sit back to plan your advertising budget for your business this year, think about what a simple promotional give away can perform for your business. Be creative and use Promotional items and apparel that the following;
Will interest your customer base? Is it a product that your customer can use a lot more than just once, and is visible to other potential clients?
Does it match what your business has to offer? If you have an auto repair business try a License Plate Frame, Pocket Screw Driver, LED flashlight key chain, or Ice scraper. If you own a BEAUTY SALON, maybe a hair brush, compact mirror, sample sanitizer, or day planner for your client to help keep future hair appointments in.
Will your "Freebie" develop a buzz with others, like "Hey where did you get that 12 inch Giant Rubber Grip Pen, How do i get one particular T-shirts or Caps, etc.
Does your "free hand out" have all the right information printed in it? Your organization name & logo, a telephone number or address to get you, your website, and a personalized message to your customer like "A particular thanks from... " "We appreciate your organization at... , your #1 around at... , or " Happy holidays from... ". Just a little message can go quite a distance and become remembered by your visitors.
Think about just how many Promotional Products you need to order. Just how many people visit your store on a daily, weekly and monthly basis. work out how most are usually return customers and how many are potential new customers. This way when you order for a certain special giveaway such as a "January Special" or Holiday, you have sufficient to hand out through the entire month. You don't want to order way too many products, but you desire to be sure to can cover the entire month or close to. You can always find a way to hand the extras left from the certain "special" you ran. You can give them to your local schools, boy & girls club, YMCA, shelters, charities, or save them for another special you run.
Make a anticipate how you are going to distribute your Promotional items. Hand them out with every transaction made. Give them away once the customer spends a certain amount of money or buys a particular product. Send one out with every mail order. Contribute to local schools, charities, fun raisers, and events, this is a smart way to delivery a mass amount of "Freebies" very quickly. A good example will be rulers or #2 pencils for elementary schools, schools can always use extra school supplies to hand out with their students and parents appreciate your kindness and community involvement.
Always ask your Promotional Merchandise Sales Person to provide you with ideas and figure out these questions if you want help. Should you have an experienced sales Person who knows what they are doing and wants to keep you as a long-term client who continues to re order, then they will be pleased to help you.
For those who don't start to see the big picture about how Promotional Products will let you do a lot more than just advertise your organization, here is a little reminder of an excellent Promo item success story in 1979 the McDonald's restaurant began using a toy presented as "The Treat of the Week", supplying a different toy every week in a Card Board Lunch Box to help create sales for the kids Happy Meal. McDonald's has been just about the most successful businesses in the annals of promotional merchandise selling over 3.5 Billion Happy Meals up to now.
Since 1979 every young child on earth that passes by way of a McDonald's with their parents or family members demand to stop and get a Happy Meal, usually because they want that toy. Just imagine the word of mouth, up sells, and clients McDonald has found over the years from a simple Promotional Product idea.